Baby blue gives way to a contemporary-looking stone gray, and INTRO becomes ESSENTIALS. Listening to the market, it's become clear to us that the previous word "INTRO" wasn't really doing justice to the high quality of this product range. ESSENTIALS, on the other hand, is right on point. ESSENTIALS includes all the day-to-day essentials to help you out on stage, playing music, running an event, or in the studio. Dependable, versatile, and surprisingly affordable.

SELECT is going to stay copper-colored, starkly symbolizing the copper core. This is where you'll find all of our products that meet the high demands of working professionals, whether that means microphone cables, instrument cables, lighting cables, or data cables. Products in the SELECT line are manufactured with the highest quality materials, but they're still attractively priced.

After getting lots of questions and feedback from our customers, we've come to understand that PEAK is the top of the line, the absolute pinnacle of our product range. And that's why ENCORE is now going to be PEAK. Boasting a classy new look, this line contains all products with extraordinary special features, like our high-copper instrument and microphone cables and all of our special-design cables.